Launched in 2011, Snapchat is a social media app that allows users to send short, temporary photos, videos and chats that disappear after a short amount of time - typically mere seconds. This guide will give you all the tools and information you need to do so successfully. If your target audience uses Snapchat, develop a strategy around the platform that promotes your brand. Despite this conventional wisdom, Snapchat offers brands a unique opportunity to connect directly with their audience in a number of fun and personable ways. Snapchat is often thought of as a user-to-user social media platform, and many businesses neglect to consider it as part of their social media marketing strategy. This article is for small business owners who want to learn how to use Snapchat for business.When using Snapchat, make your content fun, brief and engaging.Businesses can advertise on Snapchat with traditional ads, branded filters and lenses or geotags. Snapchat is a social media tool that supports short, temporary sharing of photos and videos.
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